Documenting Visual Design at NYUAD

Goffredo Puccetti

September 2019

DESIGN WORKS was a show set in the Arts Center Project Space from January 9 to 23, 2019.

Curated by the students Diego Arias and Van Anh Bui, with the assistance of Erin Collins and Goffredo Puccetti, it presented an overview of all the visual design works carried on in-house, by students and faculty from 2012 to present. It served both as an archive and as a celebration.

Visual Design practice entered the curriculum of our university in January 2012 with the offering of an elective class named Designing Abu Dhabi. Since then, in-house graphic design has played a major role in assisting the establishment of NYUAD’s visual identity: student-driven design has not only supported the institution’s needs in outstanding ways, but also–perhaps more importantly–it has helped us to define our mission and vision. Students have assisted faculty and staff in making sure that the quality of everything we did was properly reflected in our designed material. They highlighted our strengths and even corrected our mishaps. To give but one, quite significant, example: we did not have an Arabic logotype in place until the students designed one!

Some of their work is now gone for good, and for several works, sadly there is little more left than a blurry photo taken with a smartphone camera. But many other designs are here. And they are here to stay: in the Arts Center, the corridors of the Theater and Music Departments display beautiful posters designed by students. Even the fire doors have been transformed by the students into memorable landmarks. And every time we welcome new students at Marhaba Week, every time we cheer for our Athletics teams, every time our seniors get to hold the silver Torch on Commencement day, the legacy of student-driven design is apparent. 

Moreover, the outreach of their work has gone way beyond the “Saadiyat bubble, with projects of national and international relevance such as the visual identity for the World Wildlife Federation in the UAE, or the ArabWIC organization, now present in more than 20 countries, just to name two. Following a request from the Office of the Provost, our alumna Harshini Karunaratne recorded video at the show and has captured its essence in the amazing eleven-minute documentary shown below.

Documentary by Harshini Karunaratne

Goffredo Puccetti is Assistant Professor of the Practice of Visual Arts at NYU Abu Dhabi.

Harshini Karunaratne graduated from NYUAD in 2018, with a double major in Film and New Media and in Theater. You can find more of her work at


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